I've refrained from commenting on the decision to stage next year's MTV Europe Awards in Liverpool (http://news.bbc.co.uk/1/hi/entertainment/7070936.stm ) mainly because it's little more than a further vanity exercise for the Culture Company (whether Jason Harborrow returns to the city from his Spanish hacienda for the occasion remains to be seen).
The much vaunted aim of the chancers, charlatans & third-rate spivs in charge of 2008 for the year to feature the best that the city's cultural talents has to offer sits uncomfortably with this rather unneccessary addition to the calendar. If the Awards could be adapted to showcase local unsigned acts before a global TV audience, I'd be all for it.
However, we all know that it won't be anything of the sort. Most likely, it will offer the most cursory of nods to You Know Who's musical legacy before grinding on with homogenized, formulaic pap. It will also amount to little more than yet another stopping-off point for the usual suspects (bling-obsessed rappers, crooning soul boys, emoting divas, screeching banshees, etc.).
The event will take place in the city's newly-built Arena, a venue which will bear the name of the Liverpool Echo Arena, although as the Liverpool Subculture blog has been pointing out (http://liverpoolsubculture.blogspot.com/ ), the terms of this apparent sponsorship deal are shrouded in an Autumn mist rolling in off the Mersey.
As Tony Parrish has noted (great work, BTW, Tony, keep it going!), expect Trinity Mirror, the publisher of the Echo & Daily Post, to be fawning & sychophantic in its coverage of the Culture Company.