Online Activism

Following on from Roy Greenslade's piece on bloggers earlier this week, there's a thought-provoking post on the Guardian's Comment is Free site by Sunny Hundal, addressing the question of how liberal-left bloggers can have an impact on national politics, as has been seen in the US (http://www.guardian.co.uk/commentisfree/2008/jun/27/blogging.digitalmedia ).
Laudable stuff, but if Hundal views the official Labour blogs as playing a meaningful role in any online exchange, he's missing the point. For the forseeable future, Labour, both online & offline, will justifiably be seen as a toxic "brand".