Thursday, June 16, 2011
Another Reason To Get Shirty With Oldham Hall Street
To paraphrase the old Yellow Pages TV ad, good old Oldham Hall Street. It's not just there to shamelessly publish PR releases for the council, Peel Holdings, etc. It will also do the same for Liverpool Football Club & its sponsors (http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/2011/06/16/liverpool-fc-unveil-new-cyan-blue-away-kit-in-tribute-to-club-s-first-ever-strip-100252-28885904/ ).
The absence of a byline to the piece immediately gives the game away. As does the wanton use of that strange language which bears little similarity to English, Marketese.
The most striking feature of the new strip, billed as the club's third outfit for the 2011/12 season, is the presence of blue, or "cyan", as it's being sold to many bemused Liverpool fans. The puff-piece oozes:
"The inclusion of blue --'cyan' say kit makers adidas-- on the shirt will raise one or two eyebrows across Merseyside, but adidas have revealed that the colour scheme is in tribute to the first-ever strip worn by the club following its formation in 1892.
"That strip was a Blackburn Rover-esque, blue-and-white halved design, which Liverpool wore for four seasons before switching to their iconic red uniform in 1896."
So then, cast your eyes back up the page & compare the two shirts. First, we have the club's new third kit (hello, Steven, haven't seen you for a while). Secondly, we have the kit worn by the team at its inception. Yes, the original kit does bear a striking resemblance to that long worn by Blackburn Rovers. However, what's with the bollockese about the new shirt acting as a "tribute" to the team's 1892 colours?
Moreover, the design of the third kit owes everything to the corporate colour scheme of the club's current sponsors, Standard Chartered, & nothing to the club's past.
It would be nice if Oldham Hall Street occasionally rose from its default position, ideal for the act of corporate fellatio, & displayed some journalistic rigour, even if it happens to involve the relatively minor matter of a local club's shirt. Alas, we are again disappointed.