It's easy to overlook items & events which occur in the run-up to Christmas. However, it's worth noting (& watching) a video of a talk given by Michael Marshall of the Merseyside Skeptics Society at the Head of Steam bar on Lime Street a few weeks ago (http://www.merseysideskeptics.org.uk/2011/12/bad-news-how-pr-came-to-rule-modern-journalism-full-talk-plus-qa/).
The video is almost an hour-and-a-half long, but it's worth staying with if you have the time.
Marshall cites numerous instances of PR masquerading as news in the national press. Sadly, he doesn't mention Oldham Hall Street's own unique contribution to the phenomenon. However, any one familiar with the ways of the Daily Ghost (requiem in pace) & the Oldham Echo will appreciate the parallels.