Tory ministers are proving to be well-versed in the non-apology. Maria Miller's recent fall from ministerial office was hastened by her "apology" in the House of Commons (https://www.youtube.com/watch?v=qK0eZOWc8eM ).
Esther McVey has clearly decided to take a Milleresque approach when it comes to expressing apparent regret for tweeting cheap political barbs about her local Labour opponents during the Hillsborough memorial service on Tuesday. Appearing on BBC Radio Merseyside yesterday, her own faux mea culpa was a little longer in duration than that of her Tory colleague, but not by much. You would think that an "apology" lasting a minute-and-a-half would be free of any gaffes on her part. Not so with Merseyside's very own Sarah Palin, I'm afraid. McVey referred to the service "at Hillsborough", not Anfield. In addition, she said that she didn't personally send the tweet, the indication being that one of her minions was responsible for that. However, the veracity of such a claim was somewhat undermined by an off-mike voice urging sotto voce just prior to this assertion, "Say you didn't send it" (52 seconds) (https://audioboo.fm/boos/2081755-esther-mcvey-speaking-to-bbc-merseyside-about-her-mistimed-tweet-during-the-hillsborough-anniversary-service ).
Tory officials are understood to be nervous about the affair & some have privately murmured that if the issue is still a hot potato for McVey on Merseyside next week (a strong possibility), she may well go the same way as Maria Miller; one can't help feeling that if Duncan Smith or Cameron offers "full support", she'll be toast.
McVey has a somewhat colourful past, in Tory terms, & her ability to attract adverse attention has been noted before (http://condensedthoughts.blogspot.co.uk/2009/07/dereliction-of-duty.html ).
I suppose we shouldn't be surprised by McVey's unwillingness to admit that her actions showed utter disdain for the families of the 96. After all, as Channel 4 News' Paul Mason pointed out yesterday, McVey champions policies which take a punitive & Dickensian approach to the most vulnerable in society (http://blogs.channel4.com/paul-mason-blog/gas-cooker-benefits-delayed-life-food-bank-user/691 ).
Moreover, McVey was parroting the Tory rhetoric about a return to prosperity to an increasingly incredulous TV audience yesterday (http://www.bbc.co.uk/news/uk-politics-27049256 ).
Local Tories in her Wirral West constituency may view McVey's chances at the next election with anxiety, particularly as her majority in 2010 was a slender 2,436. It's unlikely that a sociopathic individual like McVey will respond to the views of those opposed to her actions. However, should you wish to make your feelings known, you can contact her on 0151 632 4348 or email email@example.com .