The Business Of Deception

In the Liliputian world of Westminster politics egos abound, pomposity goes untrammeled & the Punch & Judy of PMQs is presented as an elevated form of debate, a paragon of Socratic exposition & comprehension.
Such puerile political posturing reaches its nadir when Party Political Broadcasts are aired on TV. Added to this is the odd bit of chicanery. All parties stoop to it; much as I'd like to lay the blame largely at the Tories' door, New Labour, the Lib Dems & others are no strangers to an imaginative adaptation of reality.
However, the Tories are the ones to be rumbled with a recent PPB (http://www.liverpooldailypost.co.uk/liverpool-news/regional-news/2008/12/06/row-over-tory-tv-builder-who-went-bust-in-boom-64375-22417395/2/ ).
Southport businessman Shane Prescott appeared in the Tories' broadcast, aired on December 4th, claiming his loft conversion business had gone bust due to Labour's policies. However, the reality is that, as records at Companies House in London show, his business went under in 2006, when the living was easy & so was the credit.
Prescott wailed before the camera:
"How many casualties are we going to leave behind? Broken families concern me - and I feel like I'm part of that at the moment. It can only get worse, if we don't address the problem now."
Now that the reality of Prescott's case has been laid bare, what's his defence?
"The Company went into Voluntary Liquidation two years ago, as it was trading from an insolvent position, this fact was disclosed prior to broadcast, and was felt to be totally non-relevant to the issues addressed within the interview."
Something can be "disclosed" without being "broadcast". If that was the case, the Tories presumably sat on the information until other sources uncovered the circumstances of Prescott's business failure. As for his contention that his own case was not relevant to the Tory PPB, a misleading impression was created that Prescott's firm folded because of the government's current policies on the recession. As an aside, it raises questions about Prescott's business acumen that his firm failed at a time when the boom still prevailed.
Despite the firm's demise, Prescott's website is still up: http://www.shaneprescott.co.uk/ .