Sunday, September 28, 2008

Putting A Price On Loyalty

A local Derby match is hardly a barometer of general levels of interest & support from the general public. However, yesterday's encounter at Goodison Park, replete with passion, noise & naked bile for the opposition, did set me thinking of a piece by David Conn in Wednesday's Guardian ( ).
Conn's premise is that the credit crunch won't adversely affect Premier League clubs because fans' loyalty/fanaticism takes little heed of wider economic factors, & that long-term commitments from the fans (season ticket sales) mean that clubs have a guaranteed revenue stream from at least one source for an entire season.
It's a persuasive case, but I suspect that as we enter what will come to be known as the "heat or eat" winter, only the "big 4" can expect to emerge unscathed.

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