So anxious have the Tories been to de-toxify their brand that they've appointed their very own Shadow minister for Merseyside, Chris Grayling. However, the term "brand" is telling. Cameron is a former public relations executive &, in that context, the spin is transparent. Don't forget the comment made by the then Tory Chancellor Geoffrey Howe in the wake of the Toxteth riots that the policy on areas such as Merseyside should be one of "managed decline". A leopard doesn't change its spots. Neither do the Tories.